Some research needs to be done to properly position ourselves.
At this point, with limited capital to do any advertising, we strongly rely on the "word-of-mouth" of those familiar with our product.
We are planning to target, and expect most of the sales to come from, the general public with a "great soft drink".
On the other hand, being an "all natural beverage", we trust that the diet and health minded community will as well include us into their family.
Last, but not least, kvass is traditionally a Slavic beverage. Therefore, we will be looking forward to satisfying our friends' pallets from the former Soviet block countries.