So many things to be thankful for this year.
According to www.yasno-group.com, yearly rate of kvass consumption during the Soviet days was almost 8gal per person. In comparison, in the US, around 5ga ofl sports/energy drinks are consumed every year per capita, about 10 gal of tea, 11gal of fruit drinks, but a staggering nearly 45gal of carbonated soft drinks are consumed on the average by one person every year. It is no wonder so many health issues among people of various ages are connected with carbonated drinks.
There was an article recently, written by Rhonda Gessner, entitled "A Killer in Your Fridge...Sweet Poison..." about the ill effects of carbonated diet sodas. It definitely is a MUST READ. Check it out here http://rhondagessner.wordpress.com/2013/09/02/a-killer-in-your-fridge-sweet-poison-a-must-read/
That's right. 300 million is the combined population of the former Soveit Union. Though it'd be naive to assume that everybody who's had kvass there would name it as his or her favorite drink, there is a reason why it is considered to be that (former) country's long standing tradition.
I have just learned from one of the customers, who filled out the online survey, about the NPR's Weekend Edition Sunday short, aired on Aug 11, 2013, titled "America, Are You Tough Enough to Drink Real Russian Kvass?"
It definitely seems to raise people's curiosity. I wish I knew about the article early enough, since the NPR staff lists only a couple of kvass manufacturers in the US, which are actually microbreweries specializing in beer. Kolokol Kvass, LLC solely focuses on non-alcoholic kvass production, and to my knowledge, it is the only such entity in all of the USA.
Here is the link to the NPR article about kvass:
A shelf location at Hennessy Market.
A really nice grocery spot trying to make a difference in more ways than one by restoring the surroundings of the historical downtown Butte, Mt.
Kolokol Kvass is looking forward to making new friends in the arear.
Thank you, Nick, Renee, and Ben for the support.
Here's a new promising business with most of the major groundwork already done. Product is designed. Research, tests, and licenses long carried out and acquired. Suppliers are in place. A cost cutting delivery service is established. As the result, Kolokol Kvass can now be found in stores, and is quickly gaining popularity.
It is a social-media minded business, because that, according to Harvard Business Review, is required for successful crowdfunding. Angel investors? Venture capitalists? Public shareholders? Not quite yet. In need of funding? Yes, definitely.
Why crowdfunding? It's the tangible form of customer feedback, which gets rewarded in some way. A win-win situation!
Woo-hoo!!! The Kolokol Kvass Kickstarter Project has just gone live! I really hope to see some response from the awesome fans and friends.
The short term goal of Kolokol Kvass is to be found in major North West grocery retailers. With persistence, patience and careful planning this will hopefully be accomplished in 3-5 years from now. Beyond that point, I'll consider it a nationwide endeavor.
As always, this can only be possible because of Kolokol Kvass's customers, their feedback, and suggestions.
Sharing the love for kvass.