Yes! This past week was the National Small Business Saturday. With banners hung around cities, online ads, and various media promotions, small businesses all over the country enjoyed some attention and support from their communities.
Kolokol Kvass is a fairly small business operating in one of the larger sized states yet with only a little over a million people in it. Though only a fraction of that number makes up the customer base at this point, the level of interest and support is evident - increased traffic to the Kolokol Kvass web site, positive customers' feedback, volume of product sold and number of stores being added, to name a few.
The author may be perceived a bit biased, but judging from the current players in the gigantic Beverage Industry and the various Markets involved, Kolokol Kvass is one of a kind product.
There are many challenges ahead, but they only boost creative approach to finding new customers.