KOLOKOL KVASS - Authentic Russian Beverage
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Tue, Jul 31, 2012

7/31/2012

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Have just had a meeting with a SBA representative concerning Kolokol Kvass market outlook. It is quite a competitive game out there, but it sure is doable.
Some research needs to be done to properly position ourselves.
At this point, with limited capital to do any advertising, we strongly rely on the "word-of-mouth" of those familiar with our product.
We are planning to target, and expect most of the sales to come from, the general public with a "great soft drink".
On the other hand, being an "all natural beverage", we trust that the diet and health minded community will as well include us into their family.
Last, but not least, kvass is traditionally a Slavic beverage. Therefore, we will be looking forward to satisfying our friends' pallets from the former Soviet block countries.
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WHAT CUSTOMERS ARE SAYING

Indescribable taste that left me craving more. I found myself waking up in the night, going to the fridge for another taste...by the time morning came around, it was all gone.
GA E., Huston, TX
Kolokol Kvass has a unique and refreshing flavor that reminds me of cream soda and beer. It's sweet, but not too sweet. You'll want to savor each sip.
Jason S., Helena, MT

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